Once the prepress work was completed (two full days), it was time to prepare some proofs for a final edit. The CONTENT PROOFS are essentially a mock up of the entire book to confirm the layout and check the entire text for any typos, potential issues with fonts, etc. It also allows us to check that all captions are in the proper locations, etc. The RUSH PROOFS allow us to inspect the photographs for color, contrast, sharpness, etc. If we did a good job on prepress, there shouldn't me much to correct here. In addition to assessing a sampling of the photographs, we also look over the cover with a fine tooth comb. Everything is set, the metal plates are now being etched in time for my trip back to Friesens tomorrow morning to start press checking the book as it comes off the press.
February 3, 2015
The Ontario book is mostly behind me now. The photographs have been selected, laid out and prepared. All the text has been written and now I wait for the call to drive to Altona, MB to do the prepress work to make sure that the images print as close as possible to what I have envisioned. Once we receive the proofs and check them over, I will return to Altona to print the book. Press checks are always a little stressful because that is when you see the final product on paper (signatures) before the book is actually assembled. About a week later the book should arrive in Winnipeg at which point the distribution to book stores and boutiques begins. Marketing has already started but will jump into 'high gear' once the book is printed. We will start with book launches in Winnipeg followed by a book tour to various cities throughout Ontario. Producing books is a lot of work; I guess that's partly why a book is called a 'labour of love'!
My publisher Turnstone Press has planned a book launch at McNally Booksellers in Winnipeg for April 9. More info about book launches coming soon.